Ainslie has been exploring scent since childhood. From early training in aromatherapy and naturopathy, Ainslie moved into product development and the world of perfumery. She has collaborated on extraordinary scented projects with Country Road, Disney, The Strand Arcade, Tamara Dean, Courtesy of the Artist, Aje, Frida Las Vegas, Liz Ham, Mud Australia, MONA, Lark Perfumery, Two Good Co and Carriageworks. She has won the Jasmine Award for her fragrance writing and has been recommended by and featured in titles such as Broadsheet Sydney, Concrete Playground, Good Weekend Magazine, The Australian Financial Review Magazine, Luxury Magazine, The Weekend Australia Magazine and Sydney Morning Herald.