Artist statement: My practice often incorporates a collection of pop-culture elements and artefacts, that mix together a language between high and low culture, authenticity, desirability and mortality. ‘IKEA sunrise’, suggests that new beginnings and days of optimism can be bought as a hyper-consumer; where an image of a studio-built ocean, illuminated by dry ice and an IKEA ‘Fado’ lamp, is representational of how every day is IKEA day. A company with a mission statement that suggests there is always a way to make every day better – through organisation and never-ending consumption. This work to me is an accompaniment to a 2006 video work where I became an IKEA employee, distributing free ice-creams to customers as they passed the checkout, titled, ‘If I only do one good thing in life, this is it.’
COLOUR FACTORY HONOURABLE MENTION
Chromogenic prints are printed on paper that has at least three emulsion layers containing invisible dyes and silver salts. Each emulsion layer is sensitive to a different primary colour of light (red, green or blue). The development process converts the hidden dyes to visible colour depending on the amount of light it was exposed to. This type of paper is commonly used to print from colour negatives or digital files to produce a full-colour image. It can also be used to print black-and-white images, giving softer grain and less contrast than gelatin silver prints. Commonly known as c-type prints, chromogenic processing was developed in the 1940s and widely used for colour printing, including for domestic snapshots. While recent years have seen this process accompanied by ink-jet and digital printing technologies, chromogenic printing still remains in use to this day.
